ᴅᴏɴ'ᴛ ᴇᴠᴇɴ ʟɪᴇ ᴛᴏ ʏᴏᴜʀꜱᴇʟꜰ: ᴡᴇ ᴀʟʟ ɴᴇᴇᴅ ᴀ ꜱᴜᴘᴇʀʜᴇʀᴏ ᴀʟᴛᴇʀ ᴇɢᴏ.



You know Clark Kent is basic af, right? aaand also, he.is. Super•f*cking•man.

Our minds are mysterious and completely illogical. We can easily fancy ourself blue collar Clark, but ask a mofo to become a superhero and hell nah!

We operate like Clark. Thing is, poor Clark, he is never gonna get it done.

Enter: Superman.

Think about brand names and products you love and how they make you feel when you, "put em on". Some new kicks, a poppin lip color, some new shit that's f!re, and suddenly our confidence is radiating out to the world like we have an S on our chest.

Having a Superhero alter ego isn't something we have to, "play pretend" or "make believe".

He, She, Him, Her, It, They, Them-

is/are already all up inside there-

Perhaps, we just haven't taken notice.

And, "where attention goes: energy flows". Why waste our energy, our most valuable currency, on thoughts aka supervillans that are: unrealistic, unproductive, and self defeating when the same energy can be transformed into our s u p e r-p o w e r(s)?

What if occupying our thoughts, through the perspective of our heroic alter ego takes: less effort, less energy and is wayyy more f*cking fun? Well,it is. And contrary to what one may believe: wayyy more productive.

Look, Clark is a great guy. He's gonna open the door for you, he's gonna buy you a coffee but, Super•f*cking•man is gonna, uhm, flyyy, for one, hell0. Can you think of anything more symbolic of freedom?

He's gonna defend some sh*t, stand for some sh*t, and make some sh*t happen.


Embrace your superhero.

Embody your superpower(s).

xox